Roles in Adclear determine what each member of your team can see and do. Every person who joins your organisation is assigned a role, and that role decides which areas of the platform they can access — from creating campaigns to reviewing claims to managing your team. This guide walks through each role, what it’s designed for, and the kinds of tasks it can handle.Documentation Index
Fetch the complete documentation index at: https://docs.adclear.ai/llms.txt
Use this file to discover all available pages before exploring further.
If you’re not sure which role someone needs, scroll down to the Choosing the right role section for a quick decision guide.
The roles at a glance
Compliance Admin
Senior compliance leaders who configure policies and oversee the review process.
Compliance
Day-to-day compliance reviewers who approve or reject promotions and campaigns.
Marketing Admin
Marketing leaders who manage campaigns, team members, and integrations.
Marketing
Marketers who build and submit campaigns and promotions for review.
Legal
Legal reviewers who handle escalations and create claims when needed.
External Influencer
Outside collaborators with limited access to create and submit campaigns.
Roles in detail
Compliance Admin
Compliance Admin
Who it’s for: Senior compliance leaders responsible for setting up and overseeing the entire compliance programme.What they can do:
- Configure compliance settings, policies, and review workflows
- Create, archive, and review campaigns
- Review submitted promotions and claims
- Manage team members and their role assignments
- Connect Slack for notifications and alerts
- View metrics and reporting dashboards
- View (but not edit) disclaimers and rules
- Manage the disclaimer library directly
- Edit automated compliance rules
Compliance
Compliance
Who it’s for: Compliance team members who handle the day-to-day review of campaigns, claims, and promotions.What they can do:
- Review and approve or reject submitted promotions and claims
- Create, archive, and export campaigns
- Submit promotions into the review workflow
- View disclaimers
- Manage organisation-level settings
- Configure compliance settings or rules
- Manage policies or disclaimers
- Delete campaigns or claims
Marketing Admin
Marketing Admin
Who it’s for: Marketing leaders who oversee the marketing team and need broader control over campaigns and team management.What they can do:
- Create, archive, delete, and export campaigns
- Submit promotions and claims for review
- Review submitted claims
- Manage team members and their role assignments
- Connect Slack for notifications
- View metrics, rules, and disclaimers
- Create compliance policies
Marketing Admins have broad campaign management abilities, but cannot configure platform-wide compliance rules.
Marketing
Marketing
Who it’s for: Marketers who build campaigns and promotions and submit them for compliance review.What they can do:
- Create, archive, and export campaigns
- Submit promotions and claims for review
- Delete campaigns when needed
- View disclaimers
- Approve or reject promotions (that’s a compliance responsibility)
- Access compliance settings or policies
- Manage team members
Legal
Legal
Who it’s for: Legal team members who handle escalated compliance issues and create claims when legal input is required.What they can do:
- Resolve escalated compliance issues and flagged items
- Create claims and submit promotions
- Export campaign data
- View disclaimers
- Manage organisation members
External Influencer
External Influencer
Who it’s for: Outside collaborators, agencies, or influencer partners who need limited access to create content for review.What they can do:
- Create campaigns
- Submit promotions for review
- Review, approve, or reject anything
- Access internal settings, policies, or team management
- View metrics or disclaimers
What each role can do
Use this table to compare permissions across all roles at a glance.- Campaigns & Promotions
- Claims
- Compliance & Policies
- Disclaimers
- Organisation & Team
| Action | Compliance Admin | Compliance | Marketing Admin | Marketing | Legal | External Influencer |
|---|---|---|---|---|---|---|
| Create campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Archive campaigns | ✓ | ✓ | ✓ | ✓ | ✕ | ✕ |
| Delete campaigns | ✓ | ✕ | ✓ | ✓ | ✓ | ✕ |
| Export campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ |
| Submit promotions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Review promotions | ✓ | ✓ | ✕ | ✕ | ✕ | ✕ |
Choosing the right role
Not sure which role to give someone? Here’s a quick way to decide.Are they external to your organisation?
If they’re an agency partner, freelancer, or influencer, assign External Influencer. They’ll be able to create and submit campaigns without seeing internal data.
Do they review submissions for compliance?
If they approve or reject promotions and claims day-to-day, assign Compliance. If they also configure your compliance rules and policies, assign Compliance Admin instead.
Do they handle escalated or legal issues?
Assign Legal. This is the only role that can resolve escalations.
Roles can be changed at any time. If someone’s responsibilities shift, an admin with the right permissions can update their role from the team management area.
Frequently asked questions
Can one person have more than one role?
Can one person have more than one role?
Each member is assigned a single role at a time. If someone needs broader access, change their role rather than creating a second account.
Who can change someone's role?
Who can change someone's role?
Compliance Admins, Marketing Admins, and Compliance users can manage members and update role assignments. Legal can read and manage members but cannot alter the team list at the same level as admins.
What if no role fits exactly what someone needs?
What if no role fits exactly what someone needs?
Pick the closest match — usually one that errs on the side of less access. You can always upgrade them later if their day-to-day work requires more permissions.
Can External Influencers see other people's campaigns?
Can External Influencers see other people's campaigns?
External Influencers have a deliberately limited view. They can create and submit their own work but don’t have access to internal settings, metrics, or other team members’ data.