Overview
Controlled workflow
Self-approval is available only to explicitly permitted users, on explicitly permitted promotions. It is not a blanket permission.
Add-on feature, feature flagged
Self-approval is not available by default. It is enabled per organisation under controlled rollout. Speak to your Adclear contact about whether it’s the right fit for your team.
Self-approval is designed for a narrow use case where an organisation has determined that certain users can approve their own uploaded promotions under controlled conditions. The uploader still has to actively click approve themselves: the approval is not automatic. This ensures we always keep some level of human validation, even if it’s only one person.
How it works
All of the following conditions must be satisfied for a self-approval to proceed.Organisation setting
Organisation setting
Self-approval must be enabled at the organisation level. Without this, the workflow is unavailable to all users regardless of their individual permissions.
User permission
User permission
The user must be explicitly marked as a self-approver. A standard uploader cannot access this workflow unless that permission has been specifically granted.
Jurisdiction permission
Jurisdiction permission
The self-approver must also hold review permission for the relevant country or market. Self-approver status does not override jurisdiction restrictions.
Promotion setting
Promotion setting
The Self Approval toggle must be enabled on the specific promotion. If it is not, the self-approver flow is unavailable for that promotion regardless of user permissions.
Uploader match
Uploader match
The self-approver must be the uploader of that promotion. Self-approver permission cannot be used to review another user’s promotion.
AI review
AI review
AI review must have completed before self-approval can proceed. If AI evaluation is still running or has not started, the self-approver is blocked from reviewing.
AI comments
AI comments
If AI review completes and there are unresolved AI comments, the self-approver cannot proceed until those comments have been responded to. See Helping Adclear Learn for guidance on responding to AI comments effectively.
When self-approval is ineligible
If a promotion is not eligible for self-approval (for example, the product or channel isn’t configured for self-approval, or the AI evaluation has identified an issue that means it should not proceed without standard review), Adclear will surface a clear AI comment on the promotion stating that the promotion is ineligible for self-approval. In that case, the standard review workflow applies: the promotion goes to a reviewer rather than allowing the uploader to self-approve.Platform restrictions
When the self-approver workflow is active, Adclear enforces the following hard restrictions.- User-level controls
- Promotion-level controls
| Restriction | What it means |
|---|---|
| Self-approver role required | Only users explicitly configured as self-approvers can use this workflow |
| Jurisdiction permission still applies | The self-approver must hold review permission for the relevant market |
| Own uploads only | A self-approver can only review a promotion they uploaded themselves |
Operational controls
The following is a practical baseline. It is not prescriptive: teams should adapt it to their risk appetite, regulatory context, and operating model.Restrict access to grant self-approver status
Access to grant self-approver status and to enable promotion-level self-approval should sit with a restricted group, such as Compliance Admins or platform administration, rather than general users.
Run a regular uploader-reviewer check
A periodic review of cases where the uploader and reviewer are the same person provides a practical safeguard. This can be run as a saved report or export at a set cadence, covering both the self-approver path and the standard review path.
Review exceptions
Where uploader and reviewer match, confirm the case was expected under policy and appropriately authorised. Spot-checking approved content on an exception basis adds a further assurance layer.
Quick reference
All self-approval conditions at a glance.| Condition | Requirement |
|---|---|
| Organisation setting | Self-approval enabled at org level |
| User permission | User explicitly marked as a self-approver |
| Jurisdiction | Self-approver holds review permission for the relevant market |
| Promotion setting | Self Approval toggle enabled on the specific promotion |
| Uploader match | Self-approver must be the uploader of that promotion |
| AI review | AI evaluation must have completed |
| AI comments | All AI comments must be responded to |
| Eligibility | Promotion is not flagged by Adclear as ineligible |
Related pages
Feature catalog
Every Adclear feature in one place, including where self-approval sits as an add-on.
How roles work
Understand the different roles in Adclear and what each one can do.
Helping Adclear learn
How to respond to AI comments effectively and train Adclear’s agents.
Rule visibility
How Adclear turns your policies into the operational rules behind every decision.