Overview
Claims are substantiated marketing statements that can be linked to promotions. They go through their own review workflow, and once approved, they can be reused across multiple promotions without needing fresh substantiation each time. Only Approved claims can be linked to a promotion.Linking a claim to a promotion
You can link an approved claim to a promotion in two places:- During promotion creation, in the Linked Claims section of the new promotion form
- After creation, from the Info tab on the promotion page
Creating a claim
1
Go to Claims and click + Add New
Fill in the claim name, content, jurisdictions, products, substantiation (files or URLs), disclaimers, and next review date. All fields are required.
2
Submit for review
Click Submit for Review from the Submit Claim page. The claim follows the same review workflow as promotions.
Claim versions
Once a claim is approved, click + on the claim header to create a new version. The previous version remains accessible via the version switcher. Comments are version-specific.Fixing a claims finding
When Adclear AI flags a claim in your promotion and your role can create claims, the finding may offer Extend scope for approval or Add claim for approval (Extend claim scope or Add to claims bank if your role can also review claims), next to Respond or on the latest status reply. Use them when the claim itself needs updating rather than the promotion. Unless your role can also review claims, your fix goes to a reviewer for approval, and the finding resolves once they approve it. See Fixing claims findings.Related pages
Submitting for review
Link claims to a promotion before submitting.
Promotion Statuses
Every status a promotion can be in and who acts next.
Compliance User Guide
How reviewers assess promotions and the claims linked to them.