Communication types

Communication types let you group your content by what kind of communication it is, and tell Adclear how to review each group. A promotion’s communication type decides which rules, claims, and disclaimers Adclear checks it against. For example:

• A financial promotion for a savings account is checked against your FCA rules, and needs disclaimers that are clear, fair, and not misleading.
• An internal newsletter doesn’t need those disclaimers. It’s checked against a smaller set of rules written for internal communications.

Communication type sits alongside product, channel, and jurisdiction as one of the things that decide which checks apply.

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Your default communication type

By default, everything is treated as a financial promotion. Every workspace starts with one communication type, Financial Promotion, and it’s the workspace default. Adclear uses the default whenever a type isn’t chosen:

• New uploads start with the default selected.
• Promotions created through the API or MCP without a type use the default.
• Pre-checks without a type run against the default.
• New rules, claims, disclaimers, and policies start scoped to the default only.

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Adding communication types

Adclear staff set up communication types for you. If you want other communication types added, reach out to your Adclear contact with:

• The communication types you need.
• A line on what each one covers.

Each promotion can only have one communication type, so the types need to be distinct. A communication type has to exist before you can assign rules, claims, disclaimers, or policies to it.

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Choosing a communication type when you upload

On every upload type, the metadata sidebar has a Communication type field. It starts with your workspace default, and you pick one type per upload. The type is set on the campaign, so every version of the promotion keeps it. You can see it in the Communication type field on the promotion’s details sidebar.

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How communication types shape the review

The communication type tells Adclear what sort of communication a promotion is, and so what to check. Only rules, claims, and disclaimers that apply to the promotion’s communication type are checked. Items set to All communication types apply to every type. Two kinds of direct link are always checked, whatever their communication type:

• Approved claims linked to the promotion.
• Disclaimers a matching rule requires.

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When nothing applies

A review needs something to check. If no rules, approved claims, or disclaimers apply to the promotion’s communication type, product, channel, and jurisdiction, the review fails. The message starts “No applicable rules, claims or disclaimers were found for this promotion” and names the combination Adclear looked for. This usually means a communication type is new and nothing has been set up for it yet. Speak to your Adclear contact to set up the right checks.

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Financial promotion classification

On your default communication type, Adclear AI first decides whether the asset is a financial promotion at all, using your workspace’s financial promotion rules. This keeps content that isn’t a financial promotion out of financial promotion checks, so reviewers don’t wade through comments that don’t apply. You always have the final say:

• If Adclear decides an asset isn’t a financial promotion but you still need a review, use Mark as Financial Promotion to run the full review. See Submitting for review.
• If your upload form shows a Financial Promotion toggle, switching it off tells Adclear the content isn’t a financial promotion, and the review doesn’t run.

Other communication types skip this step. Adclear always runs the checks for that type, and the promotion’s Financial Promotion field shows N/A. Use a separate communication type for content that isn’t a financial promotion but still needs its own checks.

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Assigning communication types to rules, claims, disclaimers, and policies

Rules, claims, disclaimers, and policies each have a Communication Types field. Unlike a promotion, they can have several types. You set it when you create or edit an item, or add a new version:

• Pick one or more types.
• Or choose All communication types (and future) to cover every type, including ones added later.

Every item needs at least one type, or the all option. On the Rules, Claims, Disclaimers, and Policies pages, a Communication Types column and filter show each item’s scope. The item’s sidebar shows it too. When you link claims during upload, claims that apply to the communication type you’ve selected are listed under Relevant Claims. Claims for other communication types still show, under Not Applicable. They can only be linked if your workspace allows linking claims that don’t apply. Ask your Adclear contact if you need this.

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Using communication types with MCP

If you work with Adclear through MCP:

• getPromotionFilterOptions lists your workspace’s communication types and marks the default.
• createPromotion and precheckPromotion accept a communicationTypeId. Without one, they use the workspace default.

See Tools and permissions for the full tool list.

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FAQs

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Still need help?

Contact support at support@adclear.ai.