Overview
Every promotion in Adclear moves through a series of statuses as it progresses from creation through to a final review decision. Understanding what each status means, and who is responsible at each stage, helps both uploaders and reviewers track content efficiently.Some statuses (Escalated, Reviewing Risk, and Risk Accepted) are only available if your workspace has those features enabled. If you don’t see them, they may not be active for your organisation.
Status reference
| Status | What it means | Who acts next |
|---|---|---|
| Draft | The promotion has been created but not yet submitted for review. Only the uploader can see and edit it at this stage. | Uploader, submit when ready |
| Pending Review | The promotion has been submitted and is waiting for a reviewer to pick it up. | Reviewer, open and begin review |
| In Review | A reviewer has opened the promotion and is actively assessing it. | Reviewer, reach a decision |
| Approved | The promotion has passed compliance review and is cleared for use. | No action required |
| Rejected | The promotion did not pass review. The reviewer’s comments explain why. | Uploader, review comments, then resubmit a new version |
| Changes Needed | The reviewer has requested specific amendments before the promotion can be approved. | Uploader, make the requested changes and resubmit |
| Escalated | A reviewer has escalated the promotion to a specialist (typically legal or senior compliance) for input before reaching a final decision. (Requires escalations to be enabled in your workspace.) | The escalation recipient, respond via comment |
| Reviewing Risk | An uploader has escalated a Rejected or Changes Needed decision to an Uploader user with Risk Accepting permissions, who is deciding whether to accept the risk and proceed. (Requires risk acceptance to be enabled.) | Uploader user with Risk Accepting permissions, respond via comment |
| Risk Accepted | An Uploader user with Risk Accepting permissions has accepted the risk on behalf of the organisation. The promotion is cleared for use under risk acceptance, with a full audit trail. | No action required |
Standard status flow
This diagram shows the path a promotion follows in a standard review cycle, including the reviewer-initiated legal escalation route.When a reviewer escalates to legal, the promotion returns to the reviewer after the specialist has responded. The reviewer then makes the final decision.
Risk acceptance flow
This diagram shows the separate path when an uploader escalates a Rejected or Changes Needed decision for risk acceptance review.Statuses by role
What uploaders will see on their tasks
Uploaders see a promotion on their tasks when action is required from them:- Rejected, review the reviewer’s comments and decide whether to create a new version
- Changes Needed, make the requested amendments and resubmit
What reviewers will see on their tasks
Reviewers see a promotion on their tasks when it is ready for review:- Pending Review, unassigned, or assigned specifically to them
- Returned after a legal escalation, Pending Review again, ready for the reviewer to make their decision
What Uploader users with Risk Accepting permissions will see
Uploader users with Risk Accepting permissions see a promotion on their tasks when an uploader has escalated it for risk review:- Reviewing Risk, assess the uploader’s rationale and decide whether to accept or decline the risk
Related pages
Marketing Guide
How to upload, submit, and resubmit promotions.
Compliance User Guide
How to review promotions and apply decisions.
Upload Types
How the upload type affects review behaviour and decisions.
Helping Adclear Learn
How responses to comments train Adclear’s agents.