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Documentation Index

Fetch the complete documentation index at: https://docs.adclear.ai/llms.txt

Use this file to discover all available pages before exploring further.

Every comment Adclear raises during a review traces back to a rule. Rules are how your organisation’s policies (regulatory obligations, internal standards, tone-of-voice guidelines) get translated into something the platform applies consistently across every promotion. This page covers what a rule is, how rules link to policies, and where you can see them in the product. It’s written for Compliance leaders and Marketing leads who want a clear picture of what the platform is checking.
The Rules page gives you visibility, not direct edit access to the underlying logic. Rules are configured by Adclear with your Compliance team during onboarding and refined over time based on reviewer feedback. See Helping Adclear learn for how that refinement happens day to day.

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What a rule is

A rule is a single applied check the platform runs against the content of a promotion. It has three parts.
PartWhat it does
TriggerThe condition that determines when the rule applies, for example a specific product, channel, or jurisdiction
CheckThe thing the rule looks for, for example the presence of a required risk warning, or the absence of a prohibited claim
SourceThe policy, regulation, or internal standard the rule comes from
When a rule is triggered and the check fails, Adclear raises a comment on the promotion. The reviewer sees the comment, the reasoning, and the source, and decides how to respond.
Rules are shown as summaries in Adclear, not the full underlying detail. The summary covers what the rule does, when it applies, and what changes have been made over time. The technical specifics of how the rule is implemented are managed by Adclear.
Rules don’t exist in isolation. Each one is connected to the broader compliance content in your Adclear workspace.

Linked to promotions

Each rule is associated with the promotions it has applied to. Open a rule to see which promotions it has been raised against, useful for understanding how often a rule is triggered and in what context.

Linked to claims

Where a rule relates to a claim (for example, a substantiation requirement or a usage rule), the rule shows the linked claim and you can navigate directly to it.

Linked to disclaimers

Where a rule requires a specific disclaimer, the rule shows the linked disclaimer. Compliance Admins can add and edit disclaimers from the Policies & disclaimers page. Linked disclaimers update automatically across the rules that reference them.

Linked to policies

Each rule traces back to the source policy it implements. Click through to the policy document for full context.

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How rules come from policies

Rules don’t appear from nowhere. Each one is grounded in something specific.

Regulatory rules

Translated from regulatory frameworks your business operates under, for example financial promotions guidance from the FCA, or jurisdiction-specific advertising standards.

Internal policies

Reflect your organisation’s own standards, for example claim substantiation requirements, brand standards, or tone-of-voice principles.
The full process, from a policy document landing in the platform to it becoming a working rule, is handled through the Compliance User Guide’s Policies workflow. Once a policy is in place, Adclear works with your Compliance team to translate the relevant requirements into rules.

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The AI Changelog

The AI Changelog is an auditable record of how each rule has changed over time. Every time a rule is updated, manually or based on feedback from your team, a new entry is added to the changelog. Each entry shows:
  • The version number
  • Whether the change was a manual edit or an AI-driven change based on accumulated feedback
  • A short description of what changed (for example, “The rule now explicitly lists the applicable social media platforms”)
  • The source (AI or manual)
  • The date of the change
This gives your Compliance team a clear, transparent view of how rules have evolved, what triggered each change, and when. It supports both day-to-day understanding (why did the rule update last month?) and audit defensibility (showing rule history when external review requires it).
The AI Changelog is visible to your team. It is part of how Adclear stays accountable to the organisations it works with: rules are not static black boxes, they evolve based on your team’s input, and that evolution is fully visible to you.

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Where to see rules

1

Open the Rules page

From the main navigation, open Rules. This shows the full list of rules currently active for your workspace.
2

Filter by scope

Filter by product, channel, jurisdiction, or source to focus on the rules relevant to a specific area of your business.
3

Open a rule for detail

Click any rule to see its summary, trigger conditions, the check it performs, the source policy, the linked promotions, claims, and disclaimers, and the AI Changelog showing how it has evolved.
Rules are visible to Compliance Admin, Compliance, and Marketing Admin roles. Marketing users see the outcome of a rule (the comment on a promotion) but not the rule itself. See How roles work for the full permission breakdown.

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How rules get refined

Rules are not static. Every reviewer response to a comment (agree, disagree, dismiss with context) feeds into how the rule is calibrated over time. A rule that comments too aggressively gets tightened; a rule that misses cases gets adjusted to catch them. For the mechanics of how this works in day-to-day reviewing, see Helping Adclear learn. The short version: the substance of the comment matters as much as the click. A reviewer who explains why a comment is wrong gives Adclear something to learn from. A reviewer who just dismisses without context teaches the agents nothing.

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Frequently asked questions

Not from the Rules page itself. Rules are configured during onboarding and refined through reviewer feedback over time. If you believe a rule is wrong or missing, raise it via the Get Help bot or tag @adclear-support on a specific comment. See Helping Adclear learn for which route to use when.Compliance Admins can add and edit disclaimers directly, which are referenced by rules that require them. While the rule check itself isn’t directly editable, the disclaimer wording referenced by a rule is.
Rules can be over-applied, especially early on. The most useful thing you can do is have the reviewer click Relevant, Not Required or Dismiss with a substantive comment explaining the context. Over time, this is how the rule gets recalibrated. The next AI Changelog entry will reflect that adjustment. See Helping Adclear learn.
The agents may not yet have learned that pattern. Use a sticky comment on the promotion (the + icon at the top right of the asset viewer) to mark what was missed, and tag @adclear-support. The Adclear team uses these signals to expand the relevant rule, which will then appear as a new entry in the AI Changelog.
Yes. Use the filters on the Rules page to narrow by product, channel, or jurisdiction. The filtered list shows exactly what’s active in that scope.
No. Each organisation has its own rule set, configured to its own policies, products, channels, and jurisdictions. Even within an organisation, different workspaces may have different rule configurations.
The AI Changelog shows every change made to a rule over time. Each entry includes a version number, whether the change was manual or AI-driven, a short description of what changed, the source, and the date. It’s how your team can see how rules evolve in response to feedback, and how it provides an audit trail for compliance reviews.

Helping Adclear learn

How reviewer responses calibrate rules over time.

How roles work

Who can see and configure rules.

Compliance policies

Where source policies and disclaimers are managed.

Feature catalog

Every Adclear feature in one place.

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Still need help?

Contact support at support@adclear.ai.