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What it is

One individual asset - image, video, PDF, text, website link, or Figma frame - submitted as one promotion. One approval decision covers the whole thing.

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When to use it

  • You’re uploading a single product page or a one-off display ad
  • The asset stands alone and doesn’t need to be grouped with others

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Common mistake

Splitting one webpage into multiple Singles. This removes the context the reviewer team needs to see the full page together. If your content is a multi-frame sequence, use Carousel instead.

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Marketing example

A new homepage hero banner that goes live on its own.

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How decisions apply